SEO has emerged as a necessity for all companies who wish to increase their online visibility and have more people visit their websites naturally. There are many components of SEO, but the first and most important one is having an SEO-friendly website design.
However, for content writers, it is very important to understand the technicalities of an SEO-friendly website. They eventually have to fit in with the website’s graphic and operational design to allow easy navigation. This is also valuable when it comes to the creation of content; the focus should remain on the target market and their experience.
In the following article, we will discuss five essential technical aspects of SEO-friendly web design that content writers should understand to provide relevant and stimulating content.
I. Element One: Responsive Design
A responsive web design (RWD) allows the website to change the layout and content as far as it looks perfect on different devices and screens. This makes the use of responsive design all the more pertinent in today’s world of SEO where mobile internet usage has gone past that of desktop usage.
This means that through the provision of a consistent experience, responsive websites benefit from optimal user engagement and satisfaction. More engagement metrics are proportional to improvements in the ranking of website pages on search engines. To content writers, responsive design alters how texts and forms of media are delivered to users without having to develop the content on both mobile and desktop platforms. Knowledge of these matters helps in creating content appropriate for delivery on responsive platforms. That’s where our SEO agency in Dubai comes into play, our experts will provide you with all sorts of tips to make a responsive design.
Here are some tips for content writers for a responsive design:
- Employ short sentences and break up your text into smaller sections to fit displays on mobile devices.
- Add more visual media for the impact and responsiveness of mobile layouts
- Make images and videos have adaptive aspect ratios which they should not distort.
- Verify that ‘Check content’ is properly displayed at different widths of devices.
II. Element Two: Site Speed Optimization
The time taken by a webpage to load significantly affects user experience and search engine optimization. These statistics reveal that more than 50% of website visitors anticipate pages to load in 2 seconds and are more prone to leave a site taking over 3 seconds. Slow-running websites also reduce the search engine ranking of the site.
Reducing the size of images while maintaining the quality as much as possible is a good way to enhance the speed. Minification, which trims off the unnecessary code characters in CSS, HTML, and JavaScript files enhances performance.
Content writers can optimize textual content in several ways:
- When using media elements, be sure to take into account the size of the webpage or whatever is being used.
- Optimise file size by removing unnecessary words and sentences
- Organize text for readers by using short paragraphs and bullet points.
- Usually, it’s a good practice to review content periodically and eliminate such unused parts.
III. Element Three: Semantic HTML Tags
Semantic HTML tags provide information regarding the correct context and intent of the web page’s content to both users and search engine algorithms. Elements such as <header>, <nav>, <article>, and <footer> contribute to SEO since they organize pages hierarchically. This synonym improves the effectiveness of on-site search engine crawlers to index relevant content with more precision. You don’t have to worry about Semantic HTML Tags problems when you partner with Three Angle Marketing (TAM), a professional website development Dubai agency.
As for content writers, semantic tags show how to cater to materials within the structure of the webpage properly. Here are some basic guidelines that TAM experts have prepared for writers:
- Creating main heading and subheading tags using <h1>, <h2>
- Any content in the paper that is general or preliminary is marked with <intro> tag
- Particularised texts that are embedded in <p> tags of a paragraph
- Images and figures with <figure> and <img>
- Data definition tables & sets with <table> tags
IV. Element Four: Structured Data and Schema Markup
Crawlers and bots can, unfortunately, only partially understand context from content. Structured data and schema markup rectify this problem by introducing another level of code to labels and explaining webpage components.
For instance, schema. Org codes can tell search bots to index the reviews, products, events, and much more. Discoverability can be enhanced through schema markup within textual content elements by content writers who use JSON-LD and Microdata formats.
Some schema frequently used include:
- Product schema for ecommerce items details
- Blog posting schema showing the type of data that contains the content of articles.
- A breadcrumb schema to assist the user’s navigation
- This one is an FAQ schema that answers questions a reader might have.
- Recipe schema that outlines the cooking steps.
V. Element Five: User-Centric Navigation
Clear and effective site architecture helps users access information and leads them toward the desired actions, be it a purchase or a filled form. It also helps the search bots to crawl within a site with ease since the navigation has been made simpler.
For content writers, it helps in mapping content topics so that the content can be linked together to offer a logical flow when it comes to the navigation of the site. Strategies include:
- Choose descriptive phrases as menu link labels to optimize the content’s distinguishability
- Organize content modules based on the flow of navigation on the website
- It should also link contextual anchor links to other related material for the readers
- Create and share posts that are about the most important web pages and activities.
- Self-assess site analytics to determine frequently used user paths to showcase
VI. How Three Angle Marketing Can Enhance Your Web Design for SEO
Being an SEO agency in Dubai that aims at delivering tangible results for the respective brand, Three Angle Marketing creates SEO-friendly sites. Thus, at the web design stage, our content writers engage the web designers to come up with a suitable plan that will suit the business.
Apart from applying technical features such as adaptive design, speedy optimization, and semantic structures, we develop unique approaches that improve the content experience on your website. In our case studies, we present the results that demonstrate increased visibility rates, decreased bounce rates, and higher lead generation rates for our clients. Apart from being an SEO expert agency, TAM is also a full-fledged website development Dubai company that can help you make responsive and eye-catching designs.
We look forward to being able to work with your organization and brainstorm creative SEO strategies specific to the niche you work in. Contact us for more information about our products and services.
VII. Conclusion:
The process of creating a website with high ratings on search engines includes several technical factors. For content writers who create appealing content, it is essential to understand factors like responsiveness and structured data to improve compatibility with the site’s SEO plan.
Involving website designers from the beginning of the process ensures that content teams work within guidelines that allow for drafts that fit into the information architecture and UX flows. From the examples illustrated here, it is clear that having content and web development skills are most effective for readers, and also for the search bot.
For more information on how Three Angle Marketing, an SEO agency in Dubai can improve your SEO with custom website design for your type of business, get in touch with us now.
