Web layouts are among the most critical elements of web design as they define the placement and size of every component on the website’s pages.
It is always crucial to ensure that the design and presentation of the website are appropriate for the nature of the content that you intend to host. Since the blog post and landing page content differ, the designs mustn’t blur between the two. In this blog, we will examine the tips on how the layout of the blog and the landing page should be designed to improve usability and how Three Angle Marketing experts can help you optimize layouts for landing pages.
Designing Web Layouts For Different Content Types: Best Practices
Are you familiar with the philosophy of “ First Impression”, if yes then you understand how important is to differentiate from one thing to another. Here you will understand, how you can create different by implementing different design practices for landing pages and blogs. If you are running a web design agency in Dubai then this blog will help you to present your product information in the most elegant way to improve conversion rate.
Designing Blog Layouts for Easy Reading:
Blog posts enable you to post articles and stories of a longer nature to the website for readers to peruse. The crucial here is to design scan-friendly layouts that will help readers quickly consume the content of posts. One research shows that only 16% of online users read the written texts on websites in a normal manner while the rest 79% of the users only skim through the web content. Hence, the optimization of blog layouts is something very crucial for the business of any website development Dubai agency that wants to achieve better results.
As mentioned by John Smith, Founder of Design Company Blog posts are different from landing pages for the following reasons: While the readers go through an article in a blog post to be informed or entertained, the goal of the landing page is to convince readers to turn into leads or customers.
“The layouts should consider the reader experience for blog posts to include headers, the use of subheaders, the use of bullet points, and more white space. “
Concerning the optimization of blog posts, here are some effective practices that we implement at TAM for better conversion:
- Limit the input of text to one column, to avoid any distraction.
- For these, the suggested font style is Arial while the font size should be set to 14 so that they can be easily scannable.
- As a rule, it is necessary to divide the material into several paragraphs with several sentences of 3-4 in each.
- Make sure to provide sufficient blank space before and after the paragraphs as well as between the images.
- Employ primary and subordinate headings that provide section numbering and section titles.
This will create scannable, reader-friendly blog formats that keep the attention of the visitor.
Optimize Landing Pages For Better Conversion:
In contrast to blogs, landing pages have one focused goal: persuading customers to surrender their lead gen data or buy a product. It is also important to know that layout and content are big factors at this stage for any company that offers web development services in Dubai. Before moving to that part where we understand how to make landing pages for better conversion, Let’s talk about what is a landing page, why you need a landing page, and how to create a landing page.
What Is a Landing Page?
A landing page is a unique web page users reach after they click an advertisement, an email, or a social media posting. Landing pages are an essential marketing tactic that is structured to obtain information from visitors in exchange for something of worth, including a coupon code or white paper.
How to Create a Landing Page?
There are some factors that you need to consider before creating a landing page. In this way, you can create a landing page that is not only highly optimized but also effective in driving conversion.
- Define your goal: What do you want for your landing page to accomplish? Your goal should assist in selecting the correct tool, processes, and metrics. Maybe you want to enhance sales, attract leads, or expand your email list.
- Create a visual hierarchy: Choose the elements that are of the greatest importance and ensure they are highlighted.
- Write compelling copy: Reduce each sentence to what is important and make it informative. You might also choose to add accolades from delighted clients.
- Craft an engaging headline: A compelling headline will entice customers to stay put on the page.
- Add social proof: Constructing a relationship with customers can be made easier through testimonials and social media accounts.
- Consider your audience: Understand your audience and how to contact and influence them.
- Preview your landing page: Before publishing, look at your page to understand how it will visually present itself online.
- Publish and test the landing page: Landing pages are positioned separately from other pages on your website and they are for acquisition.
Why Do You Need A Landing Page?
Recent studies have indicated that the level of design on the landing page to be simpler and more refined can help boost the conversion rates by up to 400%. Thus, optimization can unambiguously be considered important and valuable.
How does TAM Help you Optimize web Layouts For Landing Pages?
Three Angle Marketing (TAM) which is a leading web development and design agency in Dubai has more than 5 years of expertise in creating and optimizing layouts for landing pages. Here are some of the most effective tactics that TAM experts implement to optimize the layout of blog posts and landing pages:
- Ensure that the primary call to action button is placed above the folding line or scroll.
- Customize your blog posts and landing page design to make them more eye-catching.
- Use arrows or illustrations that point attention to the desired path.
- Limit the number of options within website navigation to minimize distractions.
- Say it in a headline: come up with a headline containing no more than 60 characters as the headline should highlight the benefits.
- Limit one article to about 2-3 sentences about the offering.
Furthermore, at TAM, we also modify the focus on landing pages like this which will further persuade people at the correct times by removing interferences.
Final Thoughts:
As will be the case with each type of asset, it is vital to fine-tune web layout and content. Most of the blog posts deserve easily readable and scannable layouts to convey information. While there are no specific requirements regarding the structure of landing pages, the layouts of landing pages must be clean and simple, optimized for the call-to-action. The following is a guide on how to format blogs against landing pages to ensure the highest levels of engagement and conversions. Shifting the attention to the layouts, tailored to the content intents, will give the best visitor experience. By taking into consideration all the mentioned aspects any web development agency in Dubai can take their business to the next level. For more information related to the optimization of landing pages, you can reach out to Three Angle Marketing experts at any time of working day to leave your brand mark in the market.
