Web design as a practice is said to be transitioning in a major way. Since the beginning of the web, its applications have been centered on looks before functionality. However, we are seeing more and more trends where the focus is put on the content itself and its organization – ‘content first design’.
With the leadership of Dubai consistently working towards expanding the city as a technological and innovative hub, it is more crucial than ever for every business in the vicinity to have an active online presence. The need to switch from a form-first approach to web design is also evident in Dubai as it contributes to a better understanding of customer engagement. Here we understand what is content-first design approach and how Three Angle Marketing (TAM) experts use this approach for better engagement and readability.
The Content-First Design Revolution: Web Structures- Everything You Need to Know
What is Content-First Design?
Content-first design methodology is a web design approach that works on content that is most suitable for users before the appearance of the website layout. It applies to trying to effectively guide content to meet users’ needs and trying to make information as easy to find and consume as possible on the website.
Here are some key steps that TAM, a web design company in Dubai implements in their content-first design approach:
- Identify user needs and the topic of interest
- Determine the site scope and content, as well as its organization
- However, it is crucial to write interesting, easy-to-read content
- This suggestion involves designing the look and feel of the website or other delivery platforms in a way that highlights the provided content.
The foremost way in which this is possible is through structuring content for readability, to offer more visually appealing experiences to online visitors.
Advantages of a ‘Content-First’ Approach to Web Design:
Study after study has shown just how effective the content-first approach can prove effective for any web development Dubai agency that follows it in letter and spirit. Here are some key benefits that these agencies can get by implementing this strategy:
Improved User Experience:
Content-first design means that this approach is more focused on what is to be shown to a user instead of its appearance. When the content is well structured, with the search and navigation properly applied, the visitors can easily get what they are looking for. All of these make for a seamless, slipper user interaction.
Higher Rankings and Traffic:
Search engines, such as Google, prefer useful, readable content on a site and are organized in a way that is most beneficial to the user. Through search crawling optimization, brands can achieve higher rankings and improve organic traffic flows.
Stronger Brand Messaging:
Since it is not an image-first approach, brands convey their major talking points in the content rather than relying on images to tell a story. This guarantees the core brand message and value proposition reaches all potential clients.
How Does TAM Content First Design Improve Websites Readability and Engagement Level?
Let’s examine why the TAM content-first approach is so effective in increasing the readability and engagement level of the website of any business in Dubai.
Structuring Websites for Readability:
This simply means that content only engages the visitors when it is easy to consume. With TAM content-first design, brands can shape their content for maximum readability by following UX writing best practices like:
- Breaking Down Contents into Easily Categorized and Scannable Segments
- Aging: Adding Descriptive Headers and Subheaders
- Applying Short Descriptive Sentences and Lists
- Title: The Keyword Density Analysis of Course Syllabus
- Keywords: keyword density, course syllabus, university course, syllabus analysis.
- Useful Links and Images are other separate subheadings that should also be added.
These techniques help to reduce the amount of time people spend staring at a large chunk of text and help make it more digestible. Thus, instead of getting lost in tons of information, as it may happen when reading a traditional article, the visitor can move one’s eyes through the page and just ‘get’ the main points.
This is a fact because when visitors have something as content to go through, they would spend more time with it if it is easy and interesting to comprehend.
Driving Engagement Through Content:
Though the visual design has an influence, the content is the most influential factor when it comes to action. That’s why our content-first design is centered on creating content that will attract the interest of users and inspire specific behaviors.
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CTA That Motivate Clicks:
We also add prominent and contrasting call-to-action buttons all over the content making the visitors compelled to perform activities such as signing up, downloading, and subscribing, among others. If you also aspire to get more clicks from compelling CTA then you can reach out to our web development agency in Dubai to make this happen.
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Enlightening Industry Insights:
Sharing informative materials that are educational will go a long way in building trust and credibility. People are interested in being updated with the industry news and events. You don’t have to worry about industry trends at all when you partner with TAM, the best web design agency in Dubai to improve website structure for better engagement.
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Shareworthy Storytelling:
A strong call to action with an inviting, conversational tone penned in a writing style that is distinctive to humans inspires people to share content on social. This way our experts increase the targeted audience and make more informed decisions about an entity.
When content successfully provides answers to the queries made by the users and addresses what they might be interested in, the level of engagement will increase across the board, with time on site, clicks, shares, and the number of conversions.
Final Thoughts:
The trend of emphasizing content-first design approaches should only continue to intensify in the future years. With new trends emerging as Dubai aggressively aims for more digital transformation, firms that employ a content-first website approach will have an increased competitive edge. The best strategy for structuring sites is to ensure that Dubai visitors have easy access to readable content that could turn them into paying consumers.
The movement to a content-first approach is already happening industry by industry. In the same way, if you also want to implement this approach into your business website then you need to contact with Three Angle Marketing, a professional web Design Company in Dubai for further guidance. Our experts will guide you on every step of this approach so you can get maximum benefits out of this approach. In case you have any questions feel free to reach out to our representatives at any time soon.
