In the current world where everything is changing in the blink of an eye, the effectiveness of a marketing strategy hugely depends on its flexibility and the adoption of new paradigms. Thus, in today’s environment where market conditions are changing remarkably due to the disclosures in technology and behavioral tendencies of customers, marketers face great challenges as well as opportunities. Thus, to prosper in this environment, organizations have to adopt multiple-perspective views that go beyond the essentialization of marketing contexts. This blog seeks to look at the aspects of embracing change by reviewing Three Angle Marketing’s various elements of digital marketing strategies to promote change, improve the customer experience, and ultimately create growth.
The Cruciality of Recognising the Call for New Perspectives:
When it comes to digital marketing, the concept of perspective includes a broad view of the consumer’s prerogative and personality, new technologies, and new trends. Typically, a marketing conventional structure depends on the already available information, and even though it is good to build on, it is not comprehensive when in a dynamic environment. New perspectives enable marketers to understand different approaches to consumer behavior, predict shifts, and advance in campaigns without interruption. This flexibility is important in exploiting the volatile aspect of digital marketing.
Here are some of the key ways through which our digital marketing agency in Dubai tackles new views and innovations in our client’s digital marketing efforts:
Embracing Mobile-First Indexing:
With the mobile-first indexing that Google has rolled out, it is crucial for website owners to have a mobile-friendly website. Last, all the client sites developed are mobile-friendly to ensure the users get the best experience possible. Current research shows that mobile contributes more than half of global internet traffic, which is the reason for the mobile-first approach to all online assets.
Implementing Voice Search Optimization:
Since voice search is set to maintain a steep incline as the demand for it is expected to rise by 35% annually, it is not enough to just optimize for search. Moreover, our digital marketing company Dubai consultants ensure that content is optimized for voice queries for instance by incorporating natural language as well as conversational keywords. We also work on the strategies of ‘voice search’ in order to enhance the possibility of the content being ranked in voice assistants like Alexa as well as Siri.
Integrated Marketing Communication: The Use of Online Video
We are always in brainstorming mode when it comes to creating new ideas for interesting and exciting videos that will meet and achieve our client’s objectives. Explainer videos, conducting interviews, or practicing presentations, we convince and sell at large. According to Cisco, the number of video bytes will be 82% of total internet traffic by 2022 – the planning process begins now.
Audience Targeting: Identifying New Clientele
The Goals of targeting audiences can be achieved by analysis of the data collected and using social listening to identify the buyer’s niches, to find potential under-represented and hardly noticed segments. The variety of options available with Facebook Ads permits one to precisely define and target new custom audiences with messages that are relevant to them.
Conversational forms are new in the conversational interface and interactive content, which we will explore in this section by testing each type of content.
Our digital marketing Services Dubai enable us to communicate with prospects in both directions with the help of Chatbots and filling questionnaires or other interactive content. Analyzing the data obtained from A/B testing allows for identifying which conversational strategies lead to a higher conversion rate with each client. First-hand information from users guides how we approach new users and how best to orient them to the brand.
Stay on the Cutting Edge with Augmented Reality:
Augmented reality, for example, enables car brands and retail outlets to offer their potential consumers unique and interactive experiences. One way through which we assist our clients is by aiding them in developing AR apps that enable users to view products in real-life situations before making their purchases. Given that the AR interaction rates are 6 to 10 times higher than the static images, we fully capitalize on the attributes of AR as an appealing and effective tool.
This is in an effort to improve the Performance of Semantic Search for Optimizing RankBrain.
Speeding up the Reviews and the Reputation:
Words such as positive customer feedback and reviews are social proof that creates trust and credibility for brands at the current times. We also provide review management across multiple channels including Google, Facebook, and industry forums, among others. Real appreciation of all feedback fosters the development of relationships and is an avenue to demonstrate brands’ loyalty to the consumers.
Controlled micro-moments with Location Marketing:
According to Google, mobile searches have taken place as one of the key factors in over 70% of the searches conducted. We also use location-based marketing to address customer needs in real-time through texts, applications, and geofences encompassing physical places such as outlets and festivals. Having a local presence also increases the traffic going to the physical office and at the same time increases the local search engine ranking.
Multi-Touch Analysis and Attribution Modeling:
Instead of giving credit for conversation to the final click, our data-based attribution gives insight into marketing channels that are contributing to sales. We go further through their use of time-based and algorithmic modeling for precise attribution. It determines the distribution of funds and elevates the overall ROI by outlining the high and low-value touchpoints.
Final Thoughts:
It is important to note that the digital landscape is constantly changing and is in a state of constant flux. Being a digital marketing agency in Dubai we always have our eyes on the future and ensure that our clients are armed with the future of marketing. The marketing model that we have adopted consists of being able to use the newest features making calculated bets on increasing performance.
At Three Angle Marketing, we also predict some trends for the future, including connected devices, artificial intelligence, and augmented/virtual reality. The opportunities appear virtually limitless, but with more than 10 years of combined experience, the digital marketing consultants in Dubai have the insight and know-how necessary to implement new perspectives courageously. Let us create a fully automated, data-oriented plan of digital marketing for your type of business.
