SEO plays a vital role in the make-up of any website that is out to attract organic traffic and promote leads. However, the identification of such keywords is not sufficient anymore due to the increased competition present in the modern market. In this case, to rank higher and to sell, you have to dominate keyword search intent.
Keyword search intent is one of the most important parts of Search Engine Optimization (SEO) and it plays a significant part in the success of every website. Having worked at our SEO agency in Dubai, let me share how we have solidified the approach to matching content to searcher intent. In this guide, we will explain:
What is Search Intent?
Search intent as defined by Google is the aim of a specific search query and what the user is seeking to achieve. ” There are three main types of intent:”
- Transactional – The searcher is seeking the website or webpage of his/her preference or interest.
- Intellectual – The searcher is looking for some information on a particular topic of interest.
- Commercial – The searcher wants to acquire a good or service or partake in some other transaction.
The mix of content for these intents is critical for providers of SEO services in Dubai to achieve the right amount of optimization. This aspect lets you give searchers exactly what they are looking for to meet their needs.
How to Get Started With Keyword Research Intent?
Looking to get started with keyword research? The following are some strategies that associated with keyword intent must be followed by all SEO expert Dubai agencies to upgrade the ranking of their websites:
Google Autocomplete – The things to type in the Google search bar are as follows: While typing a keyword, Google will show the most searched-related terms. The suggested phrases however provide a key to understanding various intents.
Find your target keywords – Look for the keywords you want to target and compare the content of the pages ranking on the first SERP. For what specific purpose are these websites primarily designed to serve?
Google Keyword Planner and Semrush – These tools give the volume of the keyword and also classify keywords into different categories including commercial, informational, and others.
Different Tools Used For Search Intent:
The following are the top-picked tools that we use at TAM, the leading SEO Company in Dubai for search intent:
Google Keyword Planner:
Google’s free tool Keyword Planner shows the amount of search queries to estimate the interest in particular keywords. It also displays the trends of what people search for concerning your focus keywords.
Looking at other related keywords indicates whether the specific search is informative, directional, or commercial.
SEMrush:
That is why the keyword research tool in SEMrush gives a vast amount of information on the search volume, competitors, and other similar keywords. It also forecasts traffic value potential.
We use it for search analysis of the keyword to understand its intent and use the information to capture the best match SEO opportunities.
Ahrefs:
Keyword research in Ahrefs is well thought out based on the vast crawl databases of search engines. Similar to SEMrush, it shows the number of queries, how many competitors work with the same queries, how difficult is the topic, etc.
These related keywords are useful in understanding the user intent that is useful in creating closely themed SEO content.
Moz Keyword Explorer:
Moz’s tool displays source data depending on such parameters as search volume and keyword difficulty scores. It also aggregates more specific longer tail keywords.
To get extra transactional and informational keywords, we use Moz as the supplement to better analyze it.
UberSuggest:
UberSuggest from Neil Patel helps get more keyword suggestions to complement your target lists in no time.
This can easily become a complete, intent-based keyword research that feeds right into your content strategy.
These are the SEO tools we always use to define the intention behind keyword searches. Now, let’s move on to learning how to turn that intel into ranking content.
Different Keyword Search Intent Optimization Strategies:
Here are some of the most effective keyword optimization strategies that our SEO consultant Dubai professional refers to different businesses for better ranking and results:
Optimization for Informational Intent:
When target keywords demonstrate a fairly strong informational search intent the content should aim to provide as much information on the topic of interest as possible. Some best practices include:
- Long-copy materials over 2,000 words
- Basic information, research findings, and sources cited
- Written in a simple manner to promote an educational style.
- Information separated by blocks with titles
- Question and answer sessions, instructions, tips and tricks, and comparisons
- The text provides readers with information on all aspects of the given topic
You will rank for knowledge-based keywords, meaning that if a user is searching for information on that topic, they will find your website, which will increase their trust in your brand.
Optimization for Navigational Intent:
When it comes to KWs with high NI, the primary objective is to provide clear information to the client about the company, its products, or services to fulfill the user’s search goal. The following are some effective tactics to boost rankings:
- The legal entity’s name, business address, and contact details are provided and easily visible
- This means that it has a clear site structure and a clear site map.
- Persuasive about us, services products web content
- Personal blogs that establish authority and opinion on various topics
- The positive cues that give a reminder of what you are offering
- A site map/navigation bar that makes site sections, and sub-sections easily accessible
Gaining traffic from navigational intent increases direct traffic since users are now identifying your site as the reference site in your specific niche.
Optimization for Transactional Intent:
Transactional keywords are specific keywords that denote highly motivated, commercial audiences who are ready to purchase goods. Make sure your content guides them quickly toward completing a conversion with:
- Most of the time, a loud leading Call to Action on the top part of the page
- Customer-focused product/service pages
- Specificity of features related to price and mechanisms of making payments
- To be persuasive, the testimonials and benefits need to present clear reasons as to why the product should be purchased.
- These include security badges that are easily seen as indicating the level of trust provided.
- Least amounts of interactions during the checkouts
- Email: Real-time support through live chat, and phone calls for sales inquiries
If brands design easy-to-navigate access points to purchase, they will gain exponential returns from transactional SEO.
Additional Keyword Search Intent Strategies:
The following are some other essential general SEO strategies that will help place your website into alignment with the search intent of search engines.
- Integrated into keyword research – Data gives only half the picture. Filter for the commercial or informational category.
- Design a landing page – Devise separate pages more focused on providing information, assisting the searcher in navigation, or completing a transaction, depending on the individual keyword topics.
- Maximize relevancy – It is advisable to concentrate on the keywords that will generate the most significant kinds of conversions. The question arises as to which is the most significant type of intent: Informational, Navigational, or Transactional?
- Refresh old content – Consider page indexing for old objectives The following is how the different sections can be utilized to achieve the proposed results. Rewrite content or make new pages that would serve as a better fit for current search behavior.
Final Lines:
Keyword search intentions are the essential keynote for achieving success today in carrying out SEOs. It is not just enough to optimize for keywords anymore. You need to qualify motivation and expectation for each search then meet this need.
This means using platforms like Keyword Planner, SEMrush, or Ahrefs to examine significant keyword clusters and how they might develop material to target each intent. Structure textual content of websites, blogs, guides, and others by providing searchers with the right information they need.
Doing so will make your website stand out, meet the user’s purpose, increase its ranking, and thus call for higher conversions.
If you find it a little difficult to draw the line between keyword search intent and content strategies, then our SEO agency Dubai representatives are just a call away. Many businesses in Dubai fail to capture sufficient organic traffic and leads but our skilled SEO consultants will help.
We should conduct the proper keyword search for them and then create the best content for this website based on specific intent. Three Angle Marketing can offer you the chance of constant SEO success and you should seize that opportunity.
