Since its inception in the year 2011, Snapchat has become one of the most popular platforms among Dubai’s youth due to its unlimited features. This social media platform allows its users to share photo and video messages that ultimately disappear when the receiver views it. Currently, the platform has more than 300 million daily active users, and this is only increasing; in particular, many young people in Dubai are joining it. For firms that wish to locate their business activities in Dubai, it is imperative to appreciate the nature of this market to be able to satisfy their demands. Therefore, Three Angle Marketing (TAM) is committed to providing credible Snapchat Marketing services using modern marketing approaches to create a brand appeal to the youths in Dubai, and other regions.
In this blog post, we will discuss the reasons why Dubai’s young generation is drawn to Snapchat and more insights into the special capabilities that make the platform special will be revealed. Some of the questions to be addressed include; the marketing opportunities it provides, cultural sensitivity, and differentiation from other social media platforms such as Instagram and TikTok. Through this blog, we aim to provide business brands with all the necessary information about this brand that help them leverage this platform better and more efficient way.
Overview of the Youth Market in Dubai:
First, the target market of Dubai’s social media users can be considered as youth aged between 18 to 34 are technology-savvy multicultural, and active social media users. In a recent study on the profile of this group by the Dubai Statistics, approximately 76% of this age bracket is an active user of social media. The main platforms include: Instagram, Snapchat, and WhatsApp. As far as Snapchat’s popularity is concerned there is no denying in gradually gaining ground on this platform over the years.
The cultural aspect of social networking in Dubai includes a way to maintain a social image, as well as a preference for immediate entertainment/interconnectedness. Technology particularly in the context of communication purposes is also evident in the lives of Dubai’s youth where they utilize various social platforms for communication with friends and family, creativity, and following trends locally as well as internationally.
The Rise of Snapchat:
Snapchat has recorded tremendous growth in the past two years where users’ growth of 35% has taken place. This is however because it has features that cut across the youths as well as those with interests in the region. Such as short-form content that encourages real conversations, entertaining stickers that help people share their character and sense of humor, and AR features that let everyone get an amazingly enjoyable experience.
In a survey conducted a few months ago, the average Snapchat user in Dubai spends thirty minutes daily scrolling through the app with a majority of them opening it at least three times within a single day. Such high-end engagement makes it ideal for brands aspiring to target the youth in the market.
Unique Marketing Opportunities on Snapchat:
Here’s the list of Snapchat Marketing Solutions available in the platform that can help brands target youth in Dubai: These include:
- Snap Ads: Brief in-stream videos that run before, in, or after Stories themselves to reach a large audience and generate attention.
- Story Ads: A type of advertising format that complements a brand endorsement by a user within the personal story by giving additional opportunities for the promotion of the brand’s items or services.
- AR Lenses: Point-of-purchase AR that may be used to try on a garment virtually, play an AR game, or view an AR campaign.
Snapchat advertising campaigns for marketing to the youth in Dubai have been highlighted by several examples above. For instance, fashion brands can release a Snap AR lens that enables people to pose in front of a new collection; it eventually led to a 20% rise in sales of that line. A campaign with a local “Snapfrequnt” had 40% engagement which shows Snapchat’s ability to grab users’ attention.
Cultural Relevance and Trends:
Due to its features which are some sort of temporary messaging and the emphasis on creativity, Snapchat fits perfectly within Dubai’s unsteady market where trends change rapidly. Consequently, it has gained popularity as one of the social media platforms where social media celebrities and city influencers share information about their daily activities with their followers.
Snap Marketing also points to more exciting facets of Snapchat, events, and festivals as essential in the marketing of Snapchat in Dubai. This is simply used to create awareness of the brands in these events, with brands sharing unique content and interacting with people on the platform. This platform not only increases engagement but also helps the audience the young generation to have the feeling of being in one community.
Comparison with Other Platforms:
However, similar to Instagram, Facebook, and TikTok, Snapchat is also widely used among the youth of Dubai and holds special features for brands targeting young audiences. It allows users to have more genuine interactions while also avoiding the growth of excessive notifications so common with other platforms where content can remain static for hours or even days. Moreover, the appeal of interactive augmented reality as well as entertaining filters makes Snapchat more unique compared to other social media platforms, making it even more appealing to brands that look to design not only engaging but also fully immersive content.
Future of Snapchat Marketing in Dubai:
As far as the future of Snapchat Marketing Services is concerned, new additions and innovations in this platform are expected to increase the prospect of its appeal. Due to the larger appeal of this platforms, business brands can come up with newer means of reaching out to users effectively.
For businesses seeking to leverage Snapchat effectively, Here are some recommendations from TAM, the leading Snapchat Marketing Agency in Dubai:
- Snapchat should thereby consider the following strategic steps that will cover almost every content that should be posted on the Snapchat platform:
- Getting more people interested and getting trust from influencers can engage celebrities and popular bloggers in the area.
- Add AR lenses and engage consumers with various interactive content forms to experience brands.
- It is essential to make sure that the cultural details of the society are up to date, this will ensure that marketers target the right society at the right time.
Conclusion:
Snapchat marketing addresses the youth market of Dubai through some distinctive features that make it appealing to young audiences. Ultimately making Snapchat a valuable tool for businesses seeking to engage the youth in the most natural manner. At Three Angle Marketing (TAM), the leading social media marketing agency, we assist businesses seeking to leapfrog in the youth market. Our team of skilled specialists is fully aware of how social media marketing is changing and creating a strategy that will differentiate your brand from others on the platform. Give us a call now and find out how we can market your Snapchat platform and help you effectively capture your target market which is the youth of Dubai by offering our Snapchat Marketing Services.
