It is worth pointing out that email marketing will still be one of the most widespread and effective digital marketing channels for businesses in 2024 and further. It has an average ROI of $42 for every $1 that is spent, which puts it in front of many other such marketing avenues including social media and SEO. According to the latest findings, 306.4 billion emails are being sent and received daily across the world.
Despite this impact, there are still many businesses out there that have not yet embraced email marketing fully or are not in touch with the right Email Marketing Agency.
15 Benefits of Email Marketing in 2024:
Every business in Dubai, UAE aims to achieve higher profit, and in this digital landscape, it has become impossible to achieve that profit without effective email marketing strategies. If you are among those email marketing agencies in UAE that want to achieve higher profit then you are landed at the right place. Here you will learn about 5 major benefits of email marketing and how the right agency can help you achieve those benefits. Without wasting any further time, let’s discuss these benefits one by one in detail.
Email marketing is one of the many strategies employed at Three Angle Marketing as a full-service digital marketing agency and offers key advantages. In this part, we highlight 15 top benefits of email as the fundamental tool for digital marketing moving forward.
1: Brand Recognition
Another advantage of using well-structured email marketing is that it helps in the establishment of Brand Identity as people will be seeing your logo, color, and the general message of your company frequently. Each and every branded e-mail sent adds another layer to your brand with your followers. All communication is however associated with your brand when using sign-off emails from a consistent company domain.
2: High Return on Investment
It also reveals that email marketing has a return on investment of $ 42 for every $ 1 spent. That makes it one of the highest ROI channels among all digital media. One of the main reasons why the conversion rates for e-mail are high is that marketers are reaching out to a highly involved audience that has specifically subscribed to receive information from him/her.
3: Engaged Contact List
Email subscribers have come out clearly showing that they want your brand. By sending the right and meaningful communications, relations with this targeted and worthwhile audience can be built. The list is yours within the e-mail database allowing long-term nurturing from here on.
4: Automation and Efficiency
From the emails sent to subscribers the moment they join the subscribers’ list to the messages sent after a customer has bought goods or availed of a service, automated email workflows simplify such processes. They also reduce the effort needed in order to implement a given set of campaigns as well as maintain overall efficiency in terms of appearance. Automation email provides unrivaled efficiency compared to all other one-to-one forms of digital communication.
5: Cost-Effective
Since one can use a free basic site like MailChimp, an email marketing channel, one can get people without digging deep into their pockets. The low costs combined with the high returns highlighted above make valuable returns through email initiatives for any size of marketing budget.
6: Data Privacy
Several measures are also taken while dealing with email marketing such as permission-based email lists, encryption, and data security certifications. Privacy consideration in the use of emails as a marketing tool means that responsible handling of data is practiced to enhance the best practices in the protection of subscriber’s privacy.
7: Hyper-Personalization
Household-level behavioral data, person-level data, and geographic location ensure contacts are segmented to ensure relevant marketing messages are deployed. This means using the recipient’s first name in the subject line, using dynamic content, and including customized calls to action to increase open rates. There is no other channel that allows for such targeted messaging at such a scale as email.
8: Increased Audience Reach
Communication through email increases the brand’s audience visibility since it can be discovered through digital channels. CTA can take visitors from social media, search or display ads for opt-in in social media, search or display ads and the sign-up offers on sites also increase the subscriber lists. Next, incorporating capture forms across the mailing list makes attaining higher reach inexpensive.
9: Mobile Optimization
Since email consumption on smartphones continues to grow daily, emails should look good on the small screens to encourage interactions. Responsive layout maintains the content changes to the mobile screen while maintaining the layout and design. This mobile optimization guarantees subscribers the ease to read and engage with emails wherever they are.
10: Content Versatility
Regardless of whether the content is a detailed article about some industry, a short piece of information about a newly launched product, an invitation to an event, or an order confirmation email, email marketing fits perfectly. This flexibility—and the fact that it is used throughout the buyer’s journey—makes it a channel that is effective at achieving every goal.
11: Generating Site Traffic
Email content includes links to related information within your business, creating traffic flow back to your website pages. Having your new blog post, resources, events, or product pages included in the email list sends constant traffic to your site from people informed about your website.
12: Micro-segmentation
Split large buy/license lists into narrower niches by many parameters from basic geography to customer’s purchase and contact history. Cater content and message in line with the interest and necessity of each segment to fit better.
13: More Personalized Experiences:
The features of our email marketing services in Dubai enable you to customize the messages you send to the subscribers. Subscribers can be segmented based on their demographic characteristics, behavior characteristics such as their interests, purchasing behavior, etc., and the information disseminated can be relevant to the segments.
A recent survey conducted among email marketing agencies in UAE reveals that 76% of the marketers feel that ‘personalization’ has a ‘very strong’ or ‘strong’ influence on improved customer relationships.
Our email marketing company in Dubai can assist you in a split test email to understand which of the content sent information works best with a given subscriber list. Then go on to improve on the overall performance, including the opening, click-through, and conversion rates on the emails.
14: Improved Brand Loyalty:
Speaking to customers through email is safe as it allows for engaging in meaningful conversations with them. Daily or weekly usage of e-mails enables you to develop the leads, teach them as well, and bond with them.
15: Higher Conversion Rates:
Another advantage of an email marketing campaign is the ability to slowly push subscribers through the sales funnel by offering products/services without coming across as a pushy salesperson.
Include call-to-actions in emails in related areas to create traffic to your site. For instance, if you have shared a blog post link in an email and want your readers to go through specific products, then use a CTA as “Check out our products highlighted in this blog post. ”
Final Thoughts:
In 2024 and beyond, email marketing should be a vital aspect of the general and specific digital marketing strategies of any business. By getting in touch with Three Angle Marketing, the reputable Email Marketing Agency in Dubai, everyone can easily unlock the true potential of email marketing with ease. Those email marketing benefits are implemented underpinning the digital strategies here at Three Angle Marketing to help brands share their audiences as well as goods and service offerings. Segmented email campaigns are specialized work that our team has years of experience in handling, improving workflow, and analyzing results for better client returns.
