Lead generation therefore refers to the creation of potential customers for a business. Lead collection forms play critical roles in capturing visitors’ information tracking site traffic and converting them into quality leads. The team at Three Angle Marketing being focused on data-driven marketing understands the recipe for lead generation forms and converting the visitor into a customer.
Some of the most important design characteristics of our highly converting lead generation forms are simple and clean design, communication CTAs, and the ongoing optimization of other form elements based on analysis data. With over twenty years of knowledge in digital marketing, Three Angle Marketing assists customers in incorporating well-designed lead capture forms into their websites by offering Lead Generation Services based on current research indicating what design features are most effective when encouraging users to complete forms.
Basic Understanding the Basics of Lead Generation Forms:
Actually, lead generation forms are the first interaction that a visitor can have with the brand. To convert the site traffic, these forms must be streamlined and basic with critical information being collected only along with call-to-action as appropriate.
The fields to integrate are; name, email, and phone number. Other fields such as company, job, or address can also provide useful information where appropriate. The Forms should possess a call to action button that has to be popular and memorable such as ‘Get a Quote’ or ‘Join Now’.
Best examples of form mistakes include over-complexity, imprecise instructions, and annoying submitters. It is also important to understand that the UX issues mentioned above may discourage visitors from filling out the form. In general, it is implicit in improving field requirements, reducing the number of screens for a given user flow, and removing barriers that get in the way of forms that everyone can complete them at a much higher rate.
Strategies to Improve Lead Generation Forms for Maximum Conversions:
Lead generation forms are a direct entry for customers into a particular sales funnel. Enhancing these forms remains essential to boost conversions, and therefore leads. Below are some tips from Three Angle Marketing the best lead generation agency in Dubai that can assist you in the creation of high-converting lead generation forms.
Keep the Form Simple:
The more concise the design of the form is, the higher the chances that visitors will fill it. Follow these best practices:
- Limit the fields to name, email, phone number and only the necessary information to complete the identity check. Other fields give the impression that the form is lengthy and complex.
- Choose a single-column layout. Multi-column forms seem complicated.
- It is advisable to keep the form under 7-10 fields because long forms tend to have a high rate of abandonment. More fields cause frustration.
Some recent studies revealed that completion rates of forms with ten or more fields are below 50%, while the completion rates of forms with less than ten fields are 70%+.
Ensure Relevancy of the First Question:
The first response to that question is enough to get the visitors interested or send them running in the opposite direction. To get the best results, the first question must be well-posed. Some good options are:
- How can we assist you today? (General)
- If you were to state one major difficulty that you are currently facing, what would it be? (Problem-focused)
- Need to know your objectives? (Success-focused)
This lead gen hack was able to pull in 12% more leads for an IT services company.
Customization through Smart Logic Jumps:
It is possible to incorporate branching to show follow-up questions based on the visitor’s first answer. This makes the form more relevant and more personal.
For example, after asking “How can we help you?” you can add conditional questions like:
If Marketing Assistance is selected > What is the main objective you would like to achieve?
If the option in IT Services is selected > Inquire about the size of the company.
By employing such kinds of strategies, our Lead generation agency in Dubai, Three Angle Marketing has noted a 12 percent improvement in landing page conversions.
One of the ways to make the CTA button more effective is by ensuring that it is placed prominently on the webpage.
The most important part of the website design is the Call-To-Action button. Make sure it is visible with the contrast of bright and dark colors or large size and clear phrases like Submit, Start your Trial Now, Get Instant Access, etc.
Position it below the form so that a visitor can see it once they fill in their details. This will put pressure on them to act more quickly.
Offers a Convincing Incentive:
Sweeten the deal by offering an irresistible incentive for signing up, like:
- Free trial
- Discount coupon
- Free tools/templates
- Hence publications such as eBooks, whitepapers, information guides, etc.
For instance, whenever a lead gen company made a free SEO e-book offer, its conversions received a boost of up to tenfold.
Reassure with Proof Elements:
Visitors do not share their detailed information due to a poor level of trust. Alleviate their doubts by adding credibility indicators, social proof, and guarantees near your form, such as:
- Testimonials and logos of clients
- Certifications
- Guarantees and assurances
- There are links to the social media pages of the company.
These signs of confidence are fast and help the visitors to develop confidence in the facility. Experiments showed that lead generation forms with credibility elements boost conversions by 218%.
Optimize Form Copywriting:
The influence of well-written copy cannot be underestimated. Use persuasive language in your form headline, description, and CTA button to motivate visitors, such as: Use persuasive language in your form headline, description, and CTA button to motivate visitors, such as:
- No You headline – emphasize the principal advantage
- Description – That is why they should subscribe.
- The CTA button – action-driving words
A vacation company was able to boost their opt-in form conversion rate by 502% just by improving the copy used on their form without other alterations. It just highlights the effectiveness of the appeal to emotion in creating an effective advertisement.
Reduce Form Anxiety:
People are concerned about their information being posted on the internet – “Will I be spammed?”. One way of minimizing such forms of anxiety is by appealing to such concerns right from the onset. For example:
Mention privacy: “We value your privacy and will not message you at any time. ”
Feature a trust badge: “McAfee SECURE” etc.
These small actions make the environment less threatening for the visitors so they complete the forms voluntarily. Indeed, managing visitors’ concerns can increase conversions by 15-30%.
Select the Appropriate Form Type:
Unlike vertical, one-page forms may appear more organized having several sub-forms on the page, but the latter has better completion rates.
Side-by-side forms are appropriate when you have 4 or more fields. As compared to multiple pages, this method is less complicated and therefore not as daunting.
Furthermore, it is recommended to apply conversational forms when the user is requested to enter information, step by step.
Studies prove that conversational forms generate 30% better because of the natural, personal feel.
Make the Form Mobile-Friendly:
It is estimated that around 60% of all traffic originates from mobile devices at the moment. If your form isn’t mobile-optimized, you will lose leads.
Ensure your form looks slick on mobile with:
- Vertically elongated single-column format
- No horizontal scrolling
- Tap-friendly design
- The option of calling in instead of filling out the form
Organizations employing responsive lead gen forms have recorded an uplift in conversion rates ranging between 40-60% attributed to mobile traffic.
Place the Form Strategically:
Even the location of the lead capture form influences its performance as well. Generally, embed forms on:
- Specific high-traffic landing pages
- Single blog page with slide-in or popup
- Scroll boxes should be installed below the page content.
Do not use forms on interiors and other pages that do not attract a large number of visitors. Furthermore, do not utilize the exit pop-ups as they are rather intrusive to visitors.
Integrate With Marketing Automation:
Linking your form to marketing automation software allows you to gather more data about the leads and market your subscribers through targeted campaigns to multiple channels.
Using platforms like HubSpot or Marketo, you can:
- Tag leads for convenient work
- Send instant autoresponders
- Find out which MQLs are most active for sales
Aberdeen Group confirms that marketing automation produces 209% more leads than other businesses on average. When it is integrated with forms it does wonders.
Test and Iterate:
As with any campaign element, don’t forget to keep testing your lead gen forms as well. Suggest testing design, layout, copy, offers, etc. in A/B and multivariate tests to determine which version of the site performs best.
To increase conversions, in the long run, keep iterating. The leading conversion specialists change forms constantly – some adjust elements daily.
Over to You:
Ideally, to get the most out of lead generation, creating forms that are optimized is a must. This needs evidence-informed practices for making the design as straightforward as possible, using attractive CTAs, retaining smooth journeys of users, carrying out frequent testing, and optimizing based on analytics.
As a highly experienced marketing firm with three decades of operation, Three Angle Marketing has customized lead generation services to achieve maximum conversion rates. Harnessing our professionally tested method but underpinned by analytics enables us to enable our clients to get more high-quality leads for the business.
If you have questions about how to be more effective at lead generation for your business, then give Three Angle Marketing a call to speak with our marketing gurus.
