Social media has grown over the past few years and one of the most popular social media platforms currently is TikTok. There are over 1 billion monthly active users that use the platform – it is a market full of potential if you understand how to properly set up ads. Since Three Angle Marketing is the top TikTok marketing Dubai agency, we thought it would be useful to share our insights in the ultimate guide on how to make your TikTok campaigns successful in 2025.
Before moving into that part where you will learn about our strategies to run successful TikTok ad campaigns, Let’s get a proper idea about what are TikTok Ads and everything related to TickTok. If you aspire your advertise your products or services on TikTok then this blog will guide you at every stage. Without wasting any further time, let’s dive into this guide…
What are TikTok ads?
TikTok ads are advertisements that receive payment to show up within the feeds of TikTok users. These are a type of social media marketing that can help sell products or services or increase brand.
Types of TikTok ads:
TikTok offers several types of ads, including:
- In-feed ads: User’s For You page can have you appear.
- TopView ads: Appear once each day when a user first accesses the app.
- Branded Takeover ads: Seize the complete screen of the app at the very beginning.
- Branded Effects: Enable firms to generate special filters or stickers that users can use in their content.
- Branded Hashtag Challenges: Invite users to generate content connected to a brand’s marketing push.
- Spark Ads: Permit companies to increase the exposure of their organic posts or the videos of creators.
What Businesses should use TikTok ads?
The following are some list of businesses that can use TikTok ads:
- Have Brand Products that look better on Video ads
- Want to provide educational content
- Have a Much younger target audience
- Want to get benefits from influencer marketing
Who can advertise on TikTok?
Any business that follows all the policies of the TikTok community is eligible to advertise on TikTok. There are some exceptional cases in which you can’t advertise on TikTok such as controversial products or services or you are below the age of 18.
How to set up ads on TikTok?
Here is step by step process to set up ads on TikTok for business purposes:
- First, go into the TikTok Ads Manager account
- Then Create a new Campaign
- After that click on the ad creation page
- Select your Target audience
- Select Schedule and Budget
- Add some element of creativity
- Congratulation! Your ad is live
What are the benefits of advertising on TikTok?
TikTok is a good platform for advertising because it can help businesses reach a large audience, increase brand awareness, and drive conversions:
Reach a target market:
The algorithm on TikTok presents content to users in line with their interests and interactions, thereby simplifying the task of reaching a specific crowd, particularly young demographics.
Increase engagement:
TikTok campaigns can grab attention, often receiving plenty of likes, shares, and comments.
Improve brand awareness:
Millions of potential consumers can view a brand’s products or services thanks to the global community that artists, creators, and influencers make up on TikTok.
How do TAM TikTok Ads grab the viewers within the first three seconds of the show?
All the TikTok ads that TAM presents immediately to the audience as part of your TikTok video creative. Because the attention span of TikTok users can be described as extremely short: 53% of them claim that they will exit the video if they don’t like what they see in the first 3 seconds. If you are running a business and want to make your TikTok ads campaigns successful, here are some pro tips from TAM social media advertising Dubai experts to achieve better results.
- Low-time sensitives are also preferred for such Ads, for instance: Use popular eyeballs, interesting captions, or favorite audios to quickly attract attention. Try switching up the introduction in some of your scripts to see which ones make the most sense to your viewers.
- Ensure that the first scene is the best or the initial 30 seconds of the video should grab the attention of the audience. This gives you more time to engage the viewer or get him interested and involved in what is being presented to him.
5 Must Adopt TikTok Ads Strategies in 2025:
Here are 5 strategies that TAM a professional video marketing UAE agency adopts to make each TikTok ads campaign. You can also make your TikTok campaigns successful by implementing such kinds of campaigns.
1 Optimize For Mobile Viewing:
TikTok is a mobile application, and most of the content on the platform is generated and consumed through the use of smartphones. Our generated content is 100% Mobile, meaning users are only accessing the sites and videos on their handheld devices and phones. Moreover, we post the videos in a tall format and place captions under them that people can follow without turning on the sound. Here are some strategies that we follow at TAM to optimize Ads for mobile view:
- We utilize words on screen make sure the text is large and in high contrast to the background so that they are easily readable when quickly scrolling through the content.
- Moreover, we Improve video quality and focus on close-ups, the details of which may not be visible on a small mobile device.
Meanwhile, it is recommended that all ad formats are to be used.
2 Strategically Target Your Audience:
Our experts use promotion targeting options available on TikTok to enable marketers to share the content with specific groups of people.
- Target according to the interests, behaviors, age, device, and many other things to appear in the view of the right audience.
- Define Website and App User List to reach the fans who are already aware of your brand while targeting the new audience.
- Flexible Budgets for Use respond to the algorithm that they have on delivery depending on whether conversions or views are desired.
3 Post Consistently:
It is further noted that brands that are experiencing the highest levels of success on TikTok are those that post daily, or almost so. That’s why we use an always-on approach to content posting through multi-posting or content calendars. To take the TikTok posting process one step further, we implement strategies such as:
- Comment on other posts and share at least 1, and preferably 2, videos per day to remain relevant on a constantly evolving site.
- Promote the most popular material alongside new clips to make it so that you increase views many times on the timely popular posted content.
4 Make Videos Shoppable:
To make the promotion even more effective, we focused our efforts on the integration of clickable elements such as Auto-Catalog Links and links in captions. Moreover, we also use built-in tools effectively to convert views into sales.
- Label products in your videos to make it easy for your TikTok audience to tap on them and navigate them directly to the purchase process.
- Include ‘hotlinks’ to the e-commerce product pages within the captions and bios of your videos: saving clicks.
5 Monitor Performance Analytics:
We aim to Maximize ad targeting based on the data that sets it apart from its competitors is critical for TikTok advertising. Additionally, we also have a very comprehensive self-serve reporting system that offers detailed analytics for video and ad account levels.
- Look at performance metrics such as views, likes, clicks, followers, and viewership charts.
- Always evaluate Audience targeting strategies, videos, and Ad types and forms in the Analytics learning tab to enhance performances.
Final Thoughts:
That sums up our top picks for you to get your TikTok strategy ready for some quantifiable success in the year 2025. If there is any other question you would like to ask, please let us know. Three Angle Marketing is a professional TikTok Marketing Dubai Agency that offers full-fledged TikTok campaign management services for businesses such as those selling products online.
