While digital marketing has become increasingly popular in the present age the brands need to align themselves in accordance with new changes and use proper marketing techniques. It has been established that video production is crucial in the marketing industry, especially for brands operating in Dubai. Here in this blog, we will understand the increasing need for video content in the Dubai market and how this video marketing is helping brands in different aspects of marketing and engagement. Without wasting any further time, let’s start diving into the world of video production.
The Increased Need for Video Content:
According to the latest statistics the UAE tops the list of video consumption on social networks. Specifically, the number of videos uploaded to study platforms increased by 85% last year and the year prior to it. Moreover, customers increasingly focus on the video format more than on text. This is so across all age and gender groups, thus becoming a critical factor in any marketing strategy.
There is a growing trend towards consuming videos, especially for reaching out to audiences of different genders, ages, and income levels in Dubai. High penetration of diverse and multiple cultures by both local and international tourists and expatriates in the city requires organizations to locate their preferences appropriately and offer diverse content. Thus, generating an effective and great amount of video materials is a significant instrument of the marketing campaign for brands based in Dubai.
Enhance Engagement and Retention:
In this case, the first benefit of video content is the effectiveness of passing on messages since it enables the passing of various messages within a short period. Video speed and clarity are far higher than other formats and it improves as well as increases the attention and retention of viewers. Due to shorter attention spans and shorter forms of content videos provide brands with a chance to get the audience’s attention and convey their messages.
TAM, which is among the best media production companies in Dubai, fully appreciates the role that videos play in the development of attractive marketing campaigns for brands within Dubai. Our team follows several approaches in order to create innovative and appealing video material that finds a positive response from the target group and creates an impact.
SEO and Video Marketing:
Video is critical for increasing a website’s search engine ranking and thus is a vital asset to digital marketing. When properly implementing video titles and descriptions and linking back to the visuals, brands have a better chance of appearing more on the internet and resulting in better reach.
At TAM, our video production Dubai expert‘s specialization is coupling video production and SEO to amplify results on behalf of our clients. Our team follows search engine optimization techniques that would help ensure that the videos produced get maximum exposure on the World Wide Web.
Versatility and Customization of Video Content:
One of the key factors that make video content important across the different brand’s operational platforms is the use of the material in building credibility and authenticity. If actual customers and their testaments are used by a business, it will go a long way in earning trust amongst the target market.
At TAM we think that brand narratives are crucial in marketing content. We offer strategic branding services to help brands develop interesting and innovative video campaigns that tell their story to the world.
Building Trust and Authenticity:
One of the key factors that make video content important across the different brand’s operational platforms is the use of the material in building credibility and authenticity. If actual customers and their testaments are used by a business, it will go a long way in earning trust amongst the target market.
At TAM we think that brand narratives are crucial in marketing content. We offer strategic branding services to help brands develop interesting and innovative video campaigns that tell their story to the world.
Personalization and Adaptation:
Video production is a communication mode of flexible choice that affords many ways of personalization and adaptation. Currently, there are many ways brands can approach videos, for example, a brand can create a promotional video, an informative video, or may share customer testimonials.
We also know that no two brands are the same and that their videos should be shaped according to each platform. As part of our media production agency approach, we work together with our clients to achieve the most effective goals for the video marketing process, to make unique content in the virtual world.
The Future of Video Production in Dubai Marketing:
Technology is constantly advancing and changing, and so is the domain of videos. New notions, like VR and AR, are promising for brands as they allow in the development of captivate video material.
However, regardless of the high levels of dynamism in the online environment, video content proves to be a recurrent element in any successful marketing campaign. At TAM, this is an important factor in ensuring that clients’ brands are market trends when it comes to video solutions at TAM.
Conclusion:
Thus, the future of marketing for the brands from Dubai, without a doubt, belongs to the sphere of video production. As the need for video content rises and audiences benefit from engagement and retention, video marketing is an effective promotional strategy for business organizations to reach out to target customers.
We at Three Angle Marketing (TAM) make it our mandate to ensure our clients fully utilize the potential that comes with video production in the highly saturated market of Dubai. Thanks to our experience in video production and our passion for the evolution of the creation of professional new and creative ideas, we constantly aim to provide outstanding marketing campaigns that will engage spectators and help owners of businesses develop their success.
